America in great part is a working, credit and consumer oriented society. For most Americans the subtext of everything they do is debt. Work, mortgage equity and credit worthiness fuel consumer power. Consumers must have money to spend and work to earn it in order to keep the system primed.
In this way the role of the consumer is central. Commodity exchange keeps demand, consumption and commerce moving. To be sure, it is not quite consumer driven. More likely, consumers traditionally have been driven by what used to be called “Madison Avenue,” which is a metaphor for the advertising and public relations industries. More importantly, America itself is driven by established generations. Large segments of the society who drive the labor market, the bying power and the ballot box.
With the increasing importance of the internet over TV, a new generation is now coming into its own representing now the largest group in the demographic mix and the group that will have an impact on our society in its own special way–namely because of the role of the internet in most of what we do today.
PolicyABCS: “The Pew Research Center released a study that will help us understand these important changes as we continue to evolve into an internet based society in important areas like commerce, knowledge management and consumer relations.”
PolicyABCs: You can download the full Pew report here: http://www.journalism.org/files/2015/06/Millennials-and-News-FINAL-7-27-15.pdf
Among Millennials, Facebook is far and away the most common source for news about government and politics. When asked whether they got political and government news from each of 42 sources in the previous week (36 specific news outlets, local TV generally and 5 social networking sites), about six-in-ten Web-using Millennials (61%) reported getting political news on Facebook. That is 17 points higher than the next most consumed source for Millennials (CNN at 44%).Millennials’ reliance on Facebook for political news is also almost exactly on par with Baby Boomers’ reliance on local TV (60%). In fact, Baby Boomers and Millennials demonstrate nearly inverse habits when it comes to local TV and Facebook. Among Millennials, 61% got political news on Facebook and 37% from local TV. Among Baby Boomers, it’s 39% from Facebook and 60% from local TV. Gen Xers fall in the middle for both, with 51% getting political news on Facebook and 46% doing so from local TV.